Sunday, 26 May 2024 | Masters of Behaviour Insights | About Us | Perspective Matters is a market research, data analytics and publishing company, with projects and clients in South Africa, and East Africa. Behaviour Report is an operating subsidiary of Kupa Creative Group, a registered South African company. 

Behaviour Report is a brand started in 2009, as a youth behaviour survey in Zimbabwe, and evolved into a market research business in 2011, then a publication in 2013, that led to the founder being listed as one of the Most Influential Zimbabweans Under 40, from 2013 to 2018. The Zimbabwe based business closed down in 2017. The African edition of Behaviour Report was born in 2022 and incorporated in 2023, with a continental approach to market research, data analytics, a publication, and other research and analytics related services that have helped grow businesses and investmnets in South Africa, Botswana, Egypt, Zambia, Nigeria and East Africa.

Since its inception in 2009, the company has served a wide variety of clients and projects, providing in-depth market research and insights to a wide variety of organizations and businesses. has evolved from a one market business, into a multiple market business, with active research projects and clients in several African countries since 2019, when it began its Cape-to-Cairo insights journey.

As masters of behavioral insights, gains a deep understanding of consumer, business and market information from our research and observations of African markets and the global economy.

The research company’s expertise in this area has made it a leading provider of market research and insights, providing valuable data and information to clients wishing to make informed business decisions.
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